Mingenew Midwest Expo

This mural was the result of a community engagement program sponsored by wheat marketer Plumgrove for the 35th Anniversary Mingenew Midwest Expo. The project consisted of several parts: a residency and engagement program, design development of a community mural and installation with public participaton at the Expo.

During the week long residency in Mingenew, I engaged with school groups, the sporting community, seniors and the local art group. I led workshops, an artist talk and held engagement sessions which generated social media content for the sponsors as well ideas and research for the mural.

At the conclusion of the residency I distilled the experience into a design. Colour and subject matter were chosen carefully to pay homage to the features and identity of the midwest region. The design references farming and agriculture as well as the iconic paper daisies resplendent in the area during wildflower season.

The work was installed at the Mingenew Sporting complex over the two days of the Expo, with the assistance of the local community and visitors.